At USB BANK PLC, our strategic objective is to reinforce and sustain a customer driven, personalised service culture though our professional, highly trained, committed and motivated staff. By focusing on our customers and on our people and by investing heavily in technology and process re-engineering, we can offer flexible and creative financial solutions that aim to meet each and every need of our customers. Our Vision is to be a reference in the financial services industry making complex banking simple and bringing the best to you. Our measure of success is our customers’ and our peoples’ satisfaction. We care for our customers and we respect them as we respect ourselves. We encourage, recognise and reward innovation, quality and commitment, values which we use as a guide to move towards the future.